Posicionamento de Produtos

As promessas feitas em materiais de marketing e embalagens podem moldar a forma como os consumidores se sentem em relação à marca. A Split Second Research pode testar posicionamentos novos e existentes, bem como os dos concorrentes, para determinar seus efeitos na percepção do consumidor e na intenção de compra. Esses testes podem revelar as emoções que os consumidores associam a comunicação, se a marca é a proprietária do posicionamento (ou se ele foi atribuída incorretamente a um concorrente) e se a comunicação faz sentido perante o consumidor.

Implicit SWOT Analysis

Genuine SWOT Analysis

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational)
research data, brand managers can create strategies that will differentiate its brand from competitors, finding its natural
place in the market.

Aplicações

Use nossa tecnologia, fundamentada na neurociência do consumidor, para entender a eficácia do posicionamento do seu produto
Comunicação sobre embalagem e publicidade
Slogan da marca
Digital Adverts
TV adverts
Radio adverts
Print adverts
Plausibilidade e credibilidade de um slogan
Você é o dono do seu slogan?
Websites
Other marketing materials (e.g., out of home)
3 second demo loop for ecommerce sites
Other marketing materials

Planning the political campaign

With Brand Positioning, you can identify the strengths and weaknesses of your candidate and their opponents. This will help you know exactly how to communicate your campaign message more clearly.

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Election Result

Implicit testing can shed a light on the biggest challenge of traditional polls: the percentage of undeclared voter intentions. Bringing these insights to your political campaign can be game-changing when planning your strategy.

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Report example

Implicit testing can identify which attributes, features, and occasions consumers associate with a brand and the same for its competitors. This can also be used to carry out a SWOT analysis, revealing the brand’s strengths, its weaknesses, the opportunities and the threats to the brand from the competition.

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Solutions for every industry

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

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Brand Positioning

To understand a brand’s position with a market, Split Second Research has developed a NEURAL NETWORK and PATH ANALYSIS platform. This can be used to help you identify the emotional pathways that lead to purchase. First, the analysis identifies a model of the product category, identifying key drivers and motivators. Next, it finds the causal relations between attributes (e.g., which attributes combine to trigger trust, which attributes cause a perception of premium, etc).Using these techniques, the platform maps the ‘causal pathways’ showing how specific attributes and features can build positive emotions, such as trust, and how specific attributes can lead to purchase and advocacy.

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Client: Coca-Cola

Long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is

Our Tools

Imprint - long established fact that
Impulse - Moment - By - Moment
Survey - long established fact that
Impact - Attention Grab Test
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UK
SPLIT SECOND RESEARCH LIMITED
30 New Street,
Worcester,
WR1 2DP
Registered in England and Wales
Company No. 09455069
VAT Number: GB 258728756
Brazil
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Bela Vista, São Paulo
São Paulo  – Brasil
CEP 01310-200