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neuroscience to your
product claims

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Product Claims

Claims made on marketing materials and packaging can shape how consumers feel about the brand. Split Second Research can test new and existing claims, as well as those of competitors, to determine their effects on consumer perception and intent to purchase. These tests can reveal the emotions that consumers associate with a claim, whether the brand owns the claim (or if it is misattributed to a competitor), and whether the claim is believable.

Implicit SWOT Analysis

Genuine SWOT Analysis

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational)
research data, brand managers can create strategies that will differentiate its brand from competitors, finding its natural
place in the market.


Use our technology, founded in consumer neuroscience, to understand the effectiveness of your product claims
Claims on packaging and advertising
Brand taglines
Digital Adverts
TV adverts
Radio adverts
Print adverts
Plausibility & believability of a tagline
Do you own your tagline?
Other marketing materials (e.g., out of home)
3 second demo loop for ecommerce sites
Other marketing materials

Planning the political campaign

With Brand Positioning, you can identify the strengths and weaknesses of your candidate and their opponents. This will help you know exactly how to communicate your campaign message more clearly.

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Election Result

Implicit testing can shed a light on the biggest challenge of traditional polls: the percentage of undeclared voter intentions. Bringing these insights to your political campaign can be game-changing when planning your strategy.

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Report example

Implicit testing can identify which attributes, features, and occasions consumers associate with a brand and the same for its competitors. This can also be used to carry out a SWOT analysis, revealing the brand’s strengths, its weaknesses, the opportunities and the threats to the brand from the competition.

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Solutions for every industry

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

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Brand Positioning

To understand a brand’s position with a market, Split Second Research has developed a NEURAL NETWORK and PATH ANALYSIS platform. This can be used to help you identify the emotional pathways that lead to purchase. First, the analysis identifies a model of the product category, identifying key drivers and motivators. Next, it finds the causal relations between attributes (e.g., which attributes combine to trigger trust, which attributes cause a perception of premium, etc).Using these techniques, the platform maps the ‘causal pathways’ showing how specific attributes and features can build positive emotions, such as trust, and how specific attributes can lead to purchase and advocacy.

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Client: Coca-Cola

Long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is

Our Tools

Imprint - long established fact that
Impulse - Moment - By - Moment
Survey - long established fact that
Impact - Attention Grab Test

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