Pricing & Promotions

In-store promotions can be expensive and risky, they can have a long-term effect on a brand’s health, especially its brand equity. Implicit testing can find out which specific offer is going to drive frequency, volume, or penetration, while at the same time protect the brand’s image.

Implicit testing is also useful for pricing mechanisms and has been shown to be an effective approach for understanding more objectively, the impact a pricing strategy will have. It can also establish an acceptable range for the price consumers are willing to pay for a product or service.

Implicit SWOT Analysis

Applications

Use our technology, founded in consumer neuroscience, to understand the effectiveness of the new pricing e promotion
The implicit effect of a price promotion on a brand’s image
Using implicit data to set the price of a product
Digital Adverts
TV adverts
Radio adverts
Print adverts
In-store marketing and ways of grabbing attention
Free gifts
Websites
Other marketing materials (e.g., out of home)
3 second demo loop for ecommerce sites
Other marketing materials

Report example

Implicit testing can identify which attributes, features, and occasions consumers associate with a brand and the same for its competitors. This can also be used to carry out a SWOT analysis, revealing the brand’s strengths, its weaknesses, the opportunities and the threats to the brand from the competition.

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Solutions for every industry

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

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Brand Positioning

To understand a brand’s position with a market, Split Second Research has developed a NEURAL NETWORK and PATH ANALYSIS platform. This can be used to help you identify the emotional pathways that lead to purchase. First, the analysis identifies a model of the product category, identifying key drivers and motivators. Next, it finds the causal relations between attributes (e.g., which attributes combine to trigger trust, which attributes cause a perception of premium, etc).Using these techniques, the platform maps the ‘causal pathways’ showing how specific attributes and features can build positive emotions, such as trust, and how specific attributes can lead to purchase and advocacy.

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Client: Coca-Cola

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Our Tools

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Impulse - Moment - By - Moment
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Impact - Attention Grab Test

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