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Digital Communications

Implicit tools can be applied to digital advertising, such as ads on social media platforms, websites, and apps.

It can also be used to evaluate any digital content and to compare it with analogue content. For example, products   that have been designed to appeal in-store (offline/on-shelf) need also to appeal online, especially if they are sold on e-commerce websites like Amazon, Etsy, eBay, Boots etc. Often a product can look great on the shelf and the store but be barely visible in an online store. Implicit tools can help verify and validate the best digital versions of your products.

Implicit SWOT Analysis

5 Second Test

The first 5 seconds of an online video ad are the most important. With implicit testing, you can find out whether an
ad will appeal to a consumer emotionally or whether their interest will wane quite quickly. It is also possible to identify the best parts of a longer ad so that it can be optimised and reduced to 5 seconds.

Applications

Use our technology, founded in consumer neuroscience, to understand the effectiveness of the digital communication
YouTube Ads
Social Media Ads
Candidate/party profiling - strengths and weaknesses
TV adverts
Radio adverts
Print adverts
Landing pages
CRM Marketing
Influencer
Other marketing materials (e.g., out of home)
3 second demo loop for ecommerce sites
Other marketing materials

Digital Media

Split Second Research can also be used to evaluate any digital content and compare it with analogue content. For example, products that have been designed to appeal in-store need also to appeal online, especially if they are sold on e-commerce websites. Often a product can look great in-store but be barely visible in an online store. Implicit tools can help verify the best digital versions of your products.

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5-seconds Test

The first 5 seconds of an online ad are the most important. With implicit testing, you can find out whether an ad will grab the consumer’s attention and raise their interest. It is also possible to identify the best parts of a longer ad so that it can be reduced to 5 seconds.

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Report example

Implicit testing can identify which attributes, features, and occasions consumers associate with a brand and the same for its competitors. This can also be used to carry out a SWOT analysis, revealing the brand’s strengths, its weaknesses, the opportunities and the threats to the brand from the competition.

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Solutions for every industry

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

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Brand Positioning

To understand a brand’s position with a market, Split Second Research has developed a NEURAL NETWORK and PATH ANALYSIS platform. This can be used to help you identify the emotional pathways that lead to purchase. First, the analysis identifies a model of the product category, identifying key drivers and motivators. Next, it finds the causal relations between attributes (e.g., which attributes combine to trigger trust, which attributes cause a perception of premium, etc).Using these techniques, the platform maps the ‘causal pathways’ showing how specific attributes and features can build positive emotions, such as trust, and how specific attributes can lead to purchase and advocacy.

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Client: Coca-Cola

Long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is

Our Tools

Imprint - long established fact that
Impulse - Moment - By - Moment
Survey - long established fact that
Impact - Attention Grab Test

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