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Brand Analysis

Implicit testing can identify which attributes, features, and occasions consumers associate with a brand and the same for its competitors. This can also be used to carry out a SWOT analysis, revealing the brand’s strengths, its weaknesses, the opportunities and the threats to the brand from the competition.

Implicit SWOT Analysis
Implicit Brand Analysis

Genuine SWOT Analysis

By conducting a SWOT Analysis based on implicit (objective / emotional) and explicit (subjective / rational) research data, brand managers can create strategies that will differentiate its brand from competitors, finding its natural place in the market.

Brand Equity

Implicit (objective/fast response) and explicit (subjective/slow response) tests are used to understand how consumers perceive the values of a brand. They measure the consumers’ subconscious ‘chatter’ and their conscious deliberations, offering insights that will help brand managers change the perception of the brand in desirable ways.

Brand Positioning

Brand positioning tests are used to understand how a brand sits in the market against its competitors. Brand positioning involves identifying how consumers perceive the brand in terms of how it is different from other brands in the category. What are its unique selling points (USP)? How does its persona or the brand’s proposition differentiate itself from its competitors?

Brand Tracking

With combined implicit and explicit testing, brand managers can track how their brand is perceived over time and why people are interested in their brand during certain key periods. They can find out whether specific events have changed the perception of their brand or whether there are seasonal effects. We can compute an overall brand index and use this to compare brands in the market category.

Applications

Use our technology, founded in consumer neuroscience, to understand the effectiveness of advertising branding
Brand Positioning
Brand Equity
Digital Adverts
TV adverts
Radio adverts
Print adverts
Brand Equity
Front of pack compared with back of pack designs
Websites
Other marketing materials (e.g., out of home)
3 second demo loop for ecommerce sites
Other marketing materials

Brand analysis report

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

With the information from the profiles you can apply the SWOT Analysis and create strategies that will differentiate your brand from the competitors, planning actions that will allow your brand to compete successfully in the market.

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Solutions for every industry

By conducting a SWOT Analysis based on implicit (objective/emotional) and explicit (subjective/rational) research data, brand managers can create strategies that will differentiate its brand from the competitors, finding its natural place in the market.

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Brand Positioning

To understand a brand’s position with a market, Split Second Research has developed a NEURAL NETWORK and PATH ANALYSIS platform. This can be used to help you identify the emotional pathways that lead to purchase. First, the analysis identifies a model of the product category, identifying key drivers and motivators. Next, it finds the causal relations between attributes (e.g., which attributes combine to trigger trust, which attributes cause a perception of premium, etc).Using these techniques, the platform maps the ‘causal pathways’ showing how specific attributes and features can build positive emotions, such as trust, and how specific attributes can lead to purchase and advocacy.

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Brand tracking

With implicit testing, brand managers can track how their brand is perceived over time and why people are interested in their brand during certain key periods. They can find out whether specific events have changed the perception of their brand or whether there are seasonal effects.

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Client: Coca-Cola

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Survey - long established fact that
Impact - Attention Grab Test

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