Bring consumer
neuroscience to your
advertising

Contact our experts
Online Research. Fast Results. Accurate Insights.

Ad Evaluation

The effect of an ad on perception of the brand can be assessed using a Before-After (pre-post) design.

The implicit test measures feelings towards the brand before and after respondents view it and in the analysis, the rise and fall of attributes are plotted visually like the chart here.

The platform can be used to test a range of different kinds of ads, from display ads to TV commercials. By comparing a number of creatives using this method, brand managers can choose the most effective ad or optimize the final cut.

Implicit Celebrity Test

Celebrity Test

When choosing a celebrity for an advertising campaign, it is important that the celebrity and the brand are well-matched. This test extracts the character of both the celebrity and the brand and computes the degree of match between them.

When comparing two or more celebrities for a brand, the platform computes the best match. This can make endorsement by a celebrity more effective and brings better results to campaigns.

Applications

Use our technology, founded in consumer neuroscience, to understand the effectiveness of advertising
Ad effectiveness
Emotional responses to an ad
Digital Adverts
TV adverts
Radio adverts
Print adverts
Celebrity and digital influencer endorsements
Marketing videos
Websites
Other marketing materials (e.g., Out-of-home)
3 second demo loop for ecommerce sites
Other marketing materials

Before & After Test

This test identifies which attributes consumers associate with the brand before and after watching an ad. By comparing a number of different creatives, brand managers and advertising teams can begin to optimize the final cut. The stimuli can be in an early form (such as storyboard), or an early cut, or the finished ad.It can be a video ad or a radio ad.

Need to add the graphic

Celebrity Test

When choosing a celebrity for an advertising campaign, it’s important that the celebrity and the brand are well-matched. This test extracts the character of both the celebrity and the brand and computes the degree of match between them. When comparing two or more celebrities for a brand, the platform computes the best match. This can make endorsement by a celebrity more effective and bring better results to campaigns.

Need to add the graphic
Client: Coca-Cola

Long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is

Our Tools

Imprint - long established fact that
Impulse - Moment - By - Moment
Survey - long established fact that
Impact - Attention Grab Test

The latest insights & resources
to sharpen your marketing strategies

View All
No items found.

The latest insights & resources to sharpen your marketing strategies

View All
See all content
UK
SPLIT SECOND RESEARCH LIMITED
30 New Street,
Worcester,
WR1 2DP
Registered in England and Wales
Company No. 09455069
VAT Number: GB 258728756
Brazil
Av. Paulista, 2064 - 14º andar
Bela Vista, São Paulo
São Paulo  – Brasil
CEP 01310-200
Número: +55 (11) 2844-4489