Consumer Neuroscience:

Where brands meet brains

Pioneers in consumer neuroscience research, we guide commercial decisions in the context of consumer attitudes, feelings, and behaviour.

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Online Research. Fast Results. Accurate Insights.

Our experts

World leading authorities in understanding brands and how the consumer brain works

Dr Eamon Fulcher

Eamon is a cognitive psychologist originally from Imperial College London University and the cognition & Brain Sciences unit at Cambridge.  He’s an implicit learning and machine learning expert with a PhD in neural network engineering.




Prof Gemma Calvert

Gemma is a professor of neuromarketing based in Singapore. Formerly a scientist at Oxford University and Psychology Chair at Warwick University, she is an internationally renowned neuroscientist and pioneer of neuromarketing.


Mark Webster

Mark is a seasoned brand, marketing and communications professional, with over 25 years’ executive leadership as former Chairman & CEO of JWT in Hong Kong. Mark was named as one of the “20 most influential Brits abroad” by Campaign.



Meet the team

Services

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Advertising

Employ implicit reaction time testing to know how your audience really feels about your ad.

Packaging

Find out which pack design will work better with your audience.

Branding

Our brand positioning technology will identify your strengths and weaknesses in the market.

Product Development

Use implicit tests to determine the
opportunities and risks that come with a new product.

Branding

Our Brand Analysis will answer who your brand is and where they stand in the market.

Pricing & Promotions

Assess the effects of in-store promotions on the perception of your brand and intention to purchase.

Product Claims

Discover how consumers feel about the claims you make about your products or services.

Political Prediction

Political polls can
become more accurate with the use of implicit tests.

Digital Communication

Implicit reaction tests can tell which digital ads
will be more successful and why.

Branding

Our Brand Analysis will answer who your brand is and where they stand in the market.

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